I join early-stage B2B founders who've outgrown founder-led marketing but aren't ready for a full-time hire — and build the function that gets you there.
Most founders get stuck — not for lack of options, but because it's hard to know which one will actually move the needle right now.
You know your product better than anyone. But marketing keeps sliding to Friday afternoon, and the to-do list never gets shorter. Growth stalls while you're stuck context-switching between product, sales, and “we should really update the website.”
Eager and affordable — but they need a playbook that doesn't exist yet. Without someone to set direction, you're burning budget on tactics before you know what actually moves pipeline.
Great at scaling what's already working — running campaigns, producing content, managing channels. But they need a strategy to execute against. Without positioning, ICP, and messaging locked in first, it's hard for them to deliver their best work.
A fractional Chief Marketing Officer brings senior thinking — but most won't build the first landing page or write the first email sequence. You get a roadmap, not execution. And at $10–15K/month, you still need someone to do the work.
Senior enough to own the strategy. Hands-on enough to ship the first campaigns. Embedded in your team — not outside it. You get 0-to-1 marketing leadership without a $150K+ full-time bet.
She jumps in head-first into the tactical and gets shit done, while also zooming out to think strategically and cross-functionally at the leadership level.”
The tactics that Emma recommended have shown immediate results. Particularly, my client has implemented one of the recommendations, which brought them several paying clients in the same month — we're talking about enterprise level clients with orders worth hundreds of thousands of dollars.”
I started in marketing at companies like Microsoft, where I learned how the machine works — big teams, big budgets, structured GTM. Then I left for B2B startups and never looked back.
I've been the first marketing hire at multiple startups. No playbook, messy infrastructure, no team. I've scaled ARR from $500K to $5M+. That experience — building from zero where every dollar and every decision mattered — is what 021 is built on.
Emma was instrumental in building scalable growth engines to support sales and acted as the product marketing lead for the company's Venture Studio.”
There are two ways to work together. The positioning sprint is a 3-week engagement starting at $3K — you walk away with ranked positioning strategies, an internal alignment deck, and a homepage wireframe with production-ready copy. The fractional marketing director engagement runs 3–6 months starting at $4K/mo — I build and run your marketing function until you're ready to bring it in-house.
No. Every deliverable is production-ready — positioning frameworks, homepage copy, campaign assets. I build the strategy and the first iteration of every asset. You get artifacts you can use immediately, not slides you need to figure out how to implement.
I take on three clients max. Your business gets dedicated focus, not a Tuesday afternoon. The scope is defined upfront so you know exactly what you're getting — no open-ended retainers with vague deliverables.
A fractional CMO typically advises at the strategic level — they create frameworks and hand off recommendations. That works well if you already have a team to execute.
A fractional marketing director operates in the build zone. I do the strategy and I build the bridge to execution — creating the artifacts, running the first iterations, and handing off a system someone can actually run.
Yes — every system I build is AI-native from day one. This means your marketing infrastructure scales beyond any one person, and your team inherits tooling they can actually run, not a folder of docs.
I work across the full marketing stack — positioning, content, outbound, lifecycle, ops. When a channel needs deep specialization, I bring in vetted partners who are best-in-class. You get full-stack coverage without hiring multiple vendors.
The right time is when you have real customers, solid retention, and a pattern of who buys and why — but no system to scale beyond founder-driven growth. You've probably tried a few marketing things that didn't compound. If that sounds familiar, you're likely in the right window.
Emma is a strategic marketing thinker who helps me make better decisions, make better products, create meaningful campaigns, and — most importantly — do profitable things. Emma takes a long view, does what she commits to 100% of the time. Highly recommend.”
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